Web Data Analytics

Analytical strategy and measurement plan

There is an abundance of data collection possibilities, but what information is really valuable to your business? I will work with you to ensure that you have a solid measurement plan that is aligned with both your short and long term business objectives. It is the foundation for your analytics implementation and reporting.

Conversion rate optimisation

Conversion rate optimisation is a process that ensures you are transforming your prospects into customers as effectively as possible. A process you definitely want to have in place - especially, while spending significant amounts on paid traffic. It aims to propel continual improvement through main areas of your digital presence, that is:

A/B Testing

Experimentation and testing is the foundation of every successful web analytics and a must have for all online businesses. There is no golden rule or a set of best practices to follow that will ensure great results - every business is different and has different audiences with different expectations. To outrun the competition, there is no place for guesswork or subjective decision making - only probing users to discover what works for them best.

A/B testing (or split testing) is a scientific approach for continuous improvement. Multiple versions of a web page are presented to your audience and are competing against each other until the winner is chosen. The best performing version stays and the process is being repeated with different variations.

Data visualisation and reporting

An abundance of data brings great benefits but sometimes it can also give you a headache. It is increasingly imperative, to distil the numbers that matter most, and provide them to the people they matter to. Get valuable data you are confident with right on your desk and focus more on decision making.