Google Ads (AdWords) Management
Effective search Ads management
With a strong focus on analytics and data-driven marketing, I help clients expand their market share and increase conversions using PPC advertising. Always aiming to do more with less budget - caring for clients' funds like they were my own.
Approach and methodology
Strategy
Forging a strategy tailored for your business starts with a solid research. I will need to get to know your product, business goals, plans for expansion and marketing activities (both current and past). Then move on to researching your target market and analyzing competitors. Finally, all research and analysis is being translated into an effective PPC strategy.
Structure
Based on determined strategy, account structure is developed. It takes into account targeting, keyword match type and quality score. This results in a solid framework - allowing effective performance analysis and optimization.
Traffic quality
Constantly working on keyword optimization, targeting and negative keyword lists development is a must. Careful methodology ensures steady increase in traffic quality while minimizing the risk of losing potential customers.
Continuous improvement
There is no “good enough” when it comes to campaign performance. When all low hanging fruits are collected then comes the grind – testing and comparing new solutions, iteration by iteration.
Communication
From the initial research to ongoing development – effective exchange of information is crucial for campaign success. In order to facilitate the process of increasing the market share I will ask many questions. From my side, you can count on full transparency, descriptive reporting and enthusiasm in explaining some more technical aspects of my work.
Google Ads management tech stack
Here are some of the tools and technologies I use to help my clients’ Google Ads campaigns surpass their competition:
Google Ads
Bing Ads
Google Developers
Google Analytics
Google Data Studio
Python
and more!
How can I be of help?
Get in touch